What is email marketing?

Definitive guide to email marketing

Email marketing is a form of direct marketing that can make customers on your email list aware of the products, services discount and other messages. It can also consider be a softer sell to educate the audience about the value of the brand or keep them engaged.

To have a direct and cost effective way of communication there is now alternative to the email marketing. You can reach thousands of potential customers within seconds just with a single click. Some email marketing platforms make it easier for you to reach out to customer with your desired messages that help bring more traffic to your website.

You must select and compare those platforms before choosing as your email marketing partner. You might end up giving away lot of money with fewer features. Having the perfect email marketing platform means your emails do not get into the spam folder.

Let’s look at some of the best email marketing service providers

ConvertKit

Convertkit is a robust email marketing platform for professional bloggers, influencers, marketers and authors. It is much powerful and use to use. Convertkit allows you to easily offer content upgrades and incentives with small signup forms. It also provides a feature to easily manage auto-responders allowing to send drip emails.

With converKit, you can easily segment contact into those who are interested and who have already purchased. This is a great tool for marketing automation. Pricing for Convertkit plan starts from $0 with a 30-day refund policy.

Drip

You have already heard of Drip if you are into blogging/ecommerce. It’s a powerful email marketing platform for ecommerce and bloggers. They offer a wide range of tools with their smart email marketing platform.

It is also one of the beginner friendly email marketing service. They have addon available  for all popular website builders including woocommerce and WordPress. This allows  you to sign up forms to your website and capture more leads.

Few services make this wonderful tools apart from competition is their intelligent marketing automation tools, smart email segmenting, list of groups and other cool features.

They offer a free trial account for up to 100 subscribers. After that plan starts from $41/month.

Aweber

It is one of the most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium enterprise. You can visit their website and choose the perfect plan that fits your business.

Getting started with Aweber is easy. Just sign up and go through the instruction. It connects seamlessly to most platforms including WordPress. Aweber offers a 30 days free trial. And their pricing start from $19/month

Mailchimp

It is one of the most popular email service providers available. Their user interface is quite easy to navigate with some great tools and awesome support from the team. It integrates and works best with WordPress, Magento, Shopify and many other platforms.

Mailchimp also comes with easy email creator, merge tags auto responders segmenting contacts into groups has simple tracking and analytics; It also allows you to set up delivery times based on user’s time zone and geo-location.

There are pretty good at customer support offering email, live chat, and a huge knowledge base with how to’s, videos and tutorials.

Based on our research, we see that MailChimp is the best email marketing software for nonprofit.